Your Privacy

TRUSTe online privacy certification

Effective March 6, 2015.

B-21 Liquors, Inc. has been awarded TRUSTe's Privacy Seal signifying that this Privacy Policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. The TRUSTe program covers information collected through this Web site, TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our Privacy Policy or practices, please contact us at (727) 937-5049 or If you are not satisfied with our response you can contact TRUSTe here.

B-21 Liquors Inc, (B-21) is dedicated to maintaining and safeguarding the privacy of its customers and contacts. The following Privacy Policy is to let you know about our policy regarding the collection and use of information about you and your communications with us on our web site It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

We do not sell your personal information to third parties. B-21 will not otherwise use or disclose your personal information to any third party without your consent, except as described in this Privacy Policy, or as required by law, court order or similar legal process or as requested by other government or law enforcement authority. Any personal information you provide us will be known only by You and B-21, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others. If B-21 Liquors, Inc. is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

If you sign-up to receive a special email, we may use our E-mail list to notify you of special events and/or promotions. Being on this E-mail list is optional; if you do not want to receive e-mail from us, you may request not to or unsubscribe at any time. by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page. Your email will never be shared with any other company.

We may provide your personal information to companies that provide services to help us with our business activities such as shipping your order or offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

Information Collection and Use

When you make a purchase through, the order form will ask you to give us information specific to your purchase, including but not limited to your first and last name, billing and shipping addresses and phone numbers, your credit card information and your e-mail address. We ask for this information so that we can process your order. We will only contact you if there is a problem that needs your immediate attention. In our effort to provide the best customer service possible, we may also use the information on occasion to contact you for feedback concerning our products and services. We do not make this information available to other companies.

Analytics/Log files
As is true of most web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.

Tracking Technologies
Technologies such as: COOKIES, beacons, tags and scripts are used BY B-21 Liquors, Inc. and our marketing partners, affiliates, or analytics or service providers. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use COOKIES for our shopping cart, to remember users’ items and for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

Local Storage Object (HTML5)
We use Local Storage Objects (LSOs) such as HTML5 to store cart information and account preferences. Various browsers may offer their own management tools for removing HTML5 LSOs.

Behavioral Targeting
We partner with a third party ad network to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking Here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Our Web site includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the Privacy Policy of the company providing it.

Your Security
As a customer you reserve the right to be concerned about the security of your credit card information. Please be assured that your financial information is sent to us via encrypted data using a secure socket layer (SSL) and can therefore not be received or deciphered by other parties. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you are still not comfortable with releasing your credit card information via our Web site you may call us at 1-888-B21-WINE (221-9463) or locally at 727-937-5049 to place your order.

User Access and Choice
If your personal information changes, or if you no longer desire our service, you may correct, update, amend, delete/remove, or deactivate it by making the change on our member information page or by emailing our Customer Support at We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Send a gift
If you choose our service to send a gift to a friend we will only use the information you provide (name and shipping address) to send your friend their gift. B-21 Liquors, Inc. stores this information for the sole purpose of sending the gift.

Links to 3rd Party Sites
Our Site includes links to other Web sites whose privacy practices may differ from those of B-21 Liquors, Inc. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the Privacy Policy of any Web site you visit.

Our Web site offers publicly accessible blogs or community forums that you can comment via a third party application or directly from the site. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. You will need to contact or login into the third party application if you want the personal information that was posted to the comments section removed. To learn how the third party application uses your information, please review their Privacy Policy.

Changes to this Policy
We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Us
B-21 Liquors, Inc.
43380 US Hwy 19 N
Tarpon Springs, FL 34689